Tablet manufacturers fled one after another, and A

IDC, an authoritative technology market research company in the United States, released a report on the tablet computer market in the third quarter, which showed that the tablet market fell for the eighth consecutive quarter. In the third quarter, the global shipment volume was only 43 million units, with a year-on-year sharp decline of 14.7% (if the mixed tablets such as surface Pro are removed, the decline of pure tablets is even greater).

Apple has always been a leader in the tablet computer market. Both institutional statistics and Apple's own financial reports show that Apple's iPad business has also fallen sharply for several quarters. In order to save the tablet business, apple and cook implemented & ldquo; Aircraft sea tactics;, It not only significantly increased the product model and screen size, but also launched a commercial large-size tablet imitating Microsoft, but this still did not change the downward trend of iPad.

Why did the tablet computer, which has just appeared for a few years, soon become a sunset industry? According to the analysis of foreign media, the large screen of smart phones, the ultra-thin and ultra-thin development of laptops, and the watching of online video by smart TV (network set-top box) have led to the neglect of tablets.

In terms of portability and screen viewing experience, large screen mobile phones have eroded the tablet market. In addition, in the fields of high-efficiency commercial office, it is found that tablet computers still can not replace traditional notebook computers, and the ultra portable design of notebook computers offsets a major advantage of tablet computers.

In terms of watching movies and TV dramas through the Internet (i.e. & ldquo; living room Internet & rdquo;), The experience of tablet computers is still far from that of large screen TVs that increasingly surf the Internet.

Previously, many manufacturers have withdrawn from the tablet market. For example, HP first cancelled the low-end tablet business, and Dell announced that it would stop selling Android tablets. In addition, it is reported that Microsoft has stopped the consumer surface tablet project internally, and will mainly develop the high-end tablet surface Pro used by enterprises in the future.

In addition, a large number of white brand tablet manufacturers in mainland China have begun business transformation, targeting new fields such as smart hardware and smart home.

According to the website of Taiwan electronic times, in the first half of 2016, ASUS, once an important tablet computer manufacturer in the world, began to restructure the tablet computer business, including a large-scale reduction in tablet computer development projects and a reduction in delivery targets.

At present, ASUS's tablet business still has hundreds of employees engaged in the development and sales of tablets. ASUS plans to transfer the remaining personnel to other emerging businesses, such as virtual reality, augmented reality, and the smartphone business that ASUS attaches great importance to. It is expected that the remaining restructuring plan will be completed in the first half of next year.

IDC market statistics show that in addition to apple, Samsung Electronics's tablet sales fell by nearly 20% in the third quarter, and Lenovo Group fell by 11%.